Sunday, October 19, 2014

Weekend Learning: Oracle Data as a Service

Last year I posted a nice article I found about DaaS (Data as a Service), but did you know that Oracle now has their own DaaS product?  It was news to me too!  This post from the Oracle Cloud Solutions site lead me over to the Oracle Data as a Service for Business and Oracle Data as a Service for Marketing data sheets but I thought the highlight was the mention of Oracle's BlueKai product which sounds like a centralized source to allow your customers to opt-out from multiple platforms/campaigns with a single touch point.

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